Celebrating our 5th Anniversary

Best of Fairfield CountyOptical Alternatives was founded in 2010 with a simple mission. Providing perfectly appointed glasses to customers.

Optical Alternatives is Fairfield County’s reader poll “Best Place for Eyeglasses” from 2010-2014. Fairfield County’s favorite glasses store has expanded its selection into a celebration of eyewear fashion from nearly two dozen nations worldwide.

Optical Alternatives Wins Best Place to Buy Eyewear 2 Years in A Row.

Though considered a boutique — they have one-of-a-kind frames from over 20 countries — Optical Alternatives carries frames “from $99 to $999.” The staff is constantly doing research, visiting trade shows and making contacts to insure they have the widest, coolest selection. Bemus recalls sourcing embellished frames made in the mountains of France and trying to communicate with the internet-less craftspeople over the phone about the order. Open only two and a half years, they call their customers as diverse as their inventory. Bemus believes that people don’t think enough about eyewear. “I’m always disappointed to see a man or woman dressed in beautiful clothes wearing a basic eyeglass frame,” he said. “We offer an alternative to the everyday, run-of-the-mill. We have everything from plastic conservative styles to fashion-forward. If we endorse a look for a client that is unsure and think their frames might be too forward, they have 30 days to trade them in for anything,” he said. He noted that only one client in 100 ever does.

See the full article here:http://www.ct.com/entertainment/best-of-ct/2012/fairfield-county/shopping/wtxx-best-of-fairfield-county-2012-shopping-place-to-buy-eyewear-20120521,0,6801503.story

Do Not Forget, Your Eyes Can Sunburn Also

Most people remember to wear sunscreen on their skin, but how many remember to use it on their eyes by wearing sunglasses?  All ages are at risk, so make sure your sunglasses are 100% UVA and UVB protecting.

While you check out this article,  please remember that skiiers at high altitudes are at even greater risk as they are closer to the sun.  Many ski resorts will not allow customers to participate in ski lessons without protect sunwear.


CHICAGO, April 28 (UPI) — Ultraviolet rays from the sun or tanning beds can cause immediate as well as lasting damage to the eyes, U.S. experts say.

Officials of Prevent Blindness America, the nation’s oldest volunteer eye health and safety organization, said in addition to the skin, the eyes can also become “sunburned,” technically known as photokeratitis.

This painful condition may result in loss of vision for a few days. Pterygium, a growth of tissue that forms on the white of the eye, correlates directly to an individual’s UV exposure.

Without treatment, this condition may require surgical treatment, the organization said.

A recent survey conducted by N3L Optics found that more than 40 percent of runners and 35 percent of water sports participants do not consistently wear sunglasses during these type of outdoor activities.

Fifty percent of men and 33 percent of women said they made it a priority to have the right sunglasses for their sport. Reflective surfaces like snow, water, sand and asphalt can greatly increase the amount of ultraviolet radiation to which the body is exposed, the group said.

Ultraviolet damage is cumulative and has been linked to eye problems later in life, including tumors, cataracts and macular degeneration — an eye disease that currently has no cure.

The group advised all adults and children to wear sunglasses that block 100 percent of UV-A and UV-B rays — sunglasses without ultraviolet protection may shade the eyes but actually cause the pupils to dilate, allowing in even more harmful rays.

Glasses can change your look entirely!!!

Lawyer gives clients glasses to make them more believable

​New York defense lawyer Harvey Slovis has been handing out non-prescription, thick-rimmed hipster glasses to his cleints to help them make a better impression on juries. Hecalls it his “nerd defense,” and, indeed, African-American defendants wearing glasses are seen as more intelligent and honest, according to a 2008 study. (Glasses did not have the same effect with white defendants). It hasn’t always worked: Slovis gave fake glasses to five African-American defendants on trial for a 2010 murder, but the prosecution figured out the scheme and branded the nerdy glasses as “masks.”

Optical Phenomenon

Stare at the dots on the girls nose for 30 seconds, blink three times then look at a plain white surface.

The phenomenon you will see is a result of the cone cells found in the retina being stimulated by additive colors which were discovered by the father of color photography James Clerk Maxwell. In 1861 he began experimenting with what he called additive colors, red, green and blue which is a variation of primary colors. Primary colors, red, yellow and blue enable us to recognize color in our vision. Maxwell took three black and white photos and then using three different projectors, each equipped with a color filter over the lens, he fused the three photos on a screen and color could be seen. The result was not as good as he would have liked so he changed the yellow filter to a green filter and color photography was born!

A Friendly Reminder!

We want to remind you to use your Flexible Spending/Health Saving Account Money before it expires!

All Prescription Eyeglasses and Prescription Sunglasses are covered.

 Even if your eye examination is scheduled for 2012, you can still use your Pre-taxed dollars to order now and we will hold the order until your examination.

 Not sure how much you left in the account?  Our credit card machine will tell us…

 If you do not have enough funds remaining to pay for a complete pair of glasses you can put the frame or lenses through this year and the other part through next year!

 Your Flexible Spending/Health Savings Account goes further at Optical Alternatives.

 Happy Holidays to All!

Dorothy and Cindy

What is an Astigmatism?

Clear crisp vision is the result of rays of light landing on the retina.  An astigmatism (uh-STIG-muh-tiz-um) is a common and easily treatable imperfection in the curvature of your cornea.  An astigmatic eye prevents all of the rays of light to focus on the retina.  When rays of light pass through a cornea with some areas that are flatter or steeper than others, the refractive error can cause blurred or compromised vision.

Astigmatism occurs when the front surface of your eye (cornea) or the lens, inside your eye, has a slightly different surface curvature in one direction than the other. Instead of being even and smooth in all directions, the surface may have some areas that are flatter or steeper. Astigmatism is characterized by an irregular curvature of the cornea.

The way we correct this refractive error is with lenses that redirect the rays of light so they land on the retina.  Many people ask about the format in which their prescription is written. An example would be; -2.00-1.00×180.  the 1st  number shows the patient is near sighted.  The 2nd is the amount of astigmatism being corrected and the 3rd is the location of the astigmatic correction in degrees.  The easiest way to think of this 3rd number is by comparing it to a clock.  It shows which way the lens has to be oriented to correct the astigmatism.